More About Our Sponsor, Midtronics

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We live our values: Curiosity. Leadership. Integrity. Partnership. We question the way things “have always been done” and create our own innovative solutions to meet tomorrow’s technologies head-on. It’s in our DNA.

At Midtronics, our entire focus is developing and producing leading edge battery management equipment and services for the global automotive industry. We have now become the leading provider of equipment to service electric vehicles.

Midtronics was founded in 1984, and soon thereafter we acquired a battery testing technology from Motorola that allows a technician to diagnose the condition of a lead acid battery by measuring its electrical conductance. Working with customers and users around the world our engineering team invented the world’s first digital battery tester which has become the standard for automotive battery and electrical system testing. This led to the development of many successful new battery management products and services. Our advancements in testing, diagnostic charging, monitoring, and analytics have provided value across the entire battery lifecycle in automotive, heavy truck and motor sport industries.