Motor Vehicle Companion App Landscape Round Robin

With the growing emphasis on connectivity and seamless integration with the lifestyles of today’s consumers, in this round robin session we will benchmark vehicle mobile applications across OEMs, understand the successes and complexities of incorporating service and warranty processes into the app, and discuss the potential complexities of having various DMS providers across dealerships.

What mobile app features are “must have” for customers? For service centers?
What are the advantages of having customers use their cell phone to schedule service for their vehicle through the mobile app?
How do mobile apps improve communication and transparency between the customer, service centers, and the OEM?
What role does the mobile app play within the Vehicle Service and Warranty Lifecycle?
What does the future look like for connected vehicles? Are key fobs going to be a thing of the past?

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Speaker

Jacky Lam

Tesla

Former Manager, Service Operations