Kirsten Von Busch
Are You Ready To Market to EV Buyers?
Kirsten Von Busch, Product Marketing, Director – Experian Automotive
Kirsten will present highlights from Experian Automotive’s Consumer Trends Report. The report, scheduled to be released on September 26th, breaks down EV purchase and buyer activity by demographic and psychographic factors, so you can make data-driven decisions to improve your marketing efforts. She will also share insights about reaching consumers based on how they prefer to maintain their vehicles so you can improve your aftermarket marketing campaign engagement.
Bio
Kirsten Von Busch has over 20 years of experience in the auto industry. As Product Marketing Director for the Experian Automotive team, she supports solutions in the commercial automotive space, including the AutoCheck® vehicle history report and the Experian Marketing Engine. Prior to joining Experian in 2014, she held various operations, product management, product marketing and sales operations roles in automotive retail technology. Von Busch holds a Master of Business Administration from Northern Illinois University and a Bachelor of Business Administration, majoring in marketing, from the University of Wisconsin–Madison.